In this article, we will explain why B2B Marketing is essential for the market and how it is important for organizations!
Have you ever come across the term “B2B Marketing” at some point in your life? Or have you heard the famous “Business to Business”?
So, in an increasingly competitive market, where there are several sales structures, values and types of purchases, it is necessary to use tools that will help organize strategies to meet increasing demands.
And that’s where B2B marketing comes in. It refers to a set of actions that develop strategies aimed at companies that sell to other companies. If your organization is one that has this sales model, this is the time to better understand what B2B Marketing is.
In today’s article, we will explain the concept and how it can be applied to everyday life, so read on and take the opportunity to learn a little more.
What is B2B marketing?
The acronym B2B is an abbreviation for “business to business”.
To understand this term, it is first important to remember the concept of marketing. Marketing is nothing more than developing techniques focused on understanding and meeting the needs of your audience.
No matter what your industry, the main function of marketing is to attract the audience and convert that into value and sales of the product or service offered. So, B2B marketing is not that different from this concept of general marketing, but there is something that differentiates these activities.
B2B is much more objective! It is a strategy focused on the process of buying and selling your services or products to other companies and not to the final customer, which would be the B2C (business to consumer) model.
An example would be a food production company. It produces the inputs and sells this material to other companies, such as restaurants, which prepare this food and then send it to final consumers. In this example, the food producer has a B2B business, while the restaurants would be B2C.
Differences between B2B and B2C marketing
As mentioned earlier, there is the B2C (business to consumer) model, this type of marketing is more focused on selling directly to the end customer.
B2B, on the other hand, happens in a “more practical” way, we can say that almost always the product or service will be destined for the operation of another company. This ends up eliminating some existing steps in the B2C model, since it is where the raw material is transformed and services or products are offered to the final consumer.
Another noticeable difference is the types of trades. B2B tends to carry out more lasting and recurring operations.
As it is a business done directly with companies, the values tend to be higher and their purchases are more objective, in addition to being able to occur on a larger scale. While in B2C (where people are your destination), negotiations depend a lot on the emotional motivation for purchasing products.
But, regardless of the model, both are focused on meeting the needs of their customers with quality and investing in a lasting, healthy and effective relationship.
What can be the benefits of the B2B model?
In general, the B2B model offers good advantages, such as more possibility of long-term relationships with its negotiators. Because the sales process is on a larger scale, a greater bond is created, even more so because this model has a greater variety of systems that help the customer in the after-sales.
When you offer a quality service or product, it drives another advantage, which is the performance of the buying company. As a result, it will prioritize your services over those of another organization. Ensuring more business opportunities and profit, as your customer’s growth is linked to yours as well.
Another advantage is that this model also usually works with high-value transactions. In this way, trades can represent a large potential profit.
Marketing Strategies for B2B
The sales process of the B2B model requires more negotiations and takes into account other factors that are more complex than B2C marketing. B2B marketing should pay much more attention to technical aspects, quality, price, etc., as it takes into account the entire trajectory of the purchase decision.
But there are some actions that can leverage and make your service or product reach more segments. And these strategies can be:
- Making outreach content on social networks such as Instagram and Linkedin;
- Sending marketing emails;
- Producing content for blogs and YouTube channel;
- Conducting webinars;
- Conducting workshops;
- Participating in fairs or events in your niche;
- Inviting potential customers to see your plant;
- Sending booklets, banners, folders explaining your products or services;
- And many others.
All these strategies are a good way to promote your business, reaching more contacts that can be converted into customers in the future. After all, these publications show clearly and dynamically what are the advantages that your company has to offer.
Invest in B2B marketing and improve your results!
Building a B2B marketing requires a lot of strategic direction from the entire organization, as it involves a lot of the company’s goals and values. The main goal of this model is to create a bond of trust with other organizations that will be your buyers. Therefore, investing in good strategies is essential for the dissemination and growth of your company.
Now that you know a little more about the general concepts of B2B Marketing, this may be the time to invest in this model. If your company is in this segment, you can delve deeper and learn even more about the benefits of this type of marketing.