ISO 20252

Requirements for Market, Opinion and Social Research

ISO 20252 pertains to the requirements of the quality management system for market research, opinion research and social research, focusing on the transparency of the methodology as the research is carried out, reliability in the results and optimization of its internal processes. ISO 20252 gives clients of certified companies confidence and credibility in the process related to the contracted research and ensures it is performed through internationally recognized methods and procedures, as well as traceability and reliability in all data gathered in the process.